Introducing a new blog — On Blogging Well: Tips to Take Your Blog from Stagnant to Stunning.
I enjoy listening to people discuss things they’re passionate about — new scrap-booking projects, quilt patterns, golf tips, puppy potty-training methods. My first response is, “You should blog about that!” Most say they don’t have a blog. Why not?
The top two reasons people give for not blogging:
1. They don’t know how.
2. They don’t have time.
I believe most people don’t understand the power of blogging. Blogging combines three strong elements — content, commerce, and community — into one powerful means of information distribution.
Three things drive blog content: Personality, Passion, and Purpose. Blogs aren’t some new journalistic technique to pass along news — they’re written by real people. Corporations blog to “humanize” their businesses — enhancing company/customer relationships. Blogs build relationships through dialogue — a conversation between the blogger and their readers. And that’s what sets blogs apart.
The whole “get eyeballs” mentality is passing quickly. The eyeball isn’t the body part bloggers aim for — they seek to capture the reader’s heart and create a bond, a lasting relationship. Sure, it’s nice to see a big number in the unique visitors column of your site stats. But the regulars are what make blogs special. Think Cheers — a place where everybody knows your name. Readers don’t just interact with the blogger, they converse with each other, too, through forums or comments. Blogs are a place “where strangers become friends, and friends become family.”
Can you really make money blogging? Yes. The secret is, though, if money is the reason you blog, you likely won’t succeed. Blogging is not a get-rich-quick scheme. When they fail, they bad-mouth blogging, when really they started off backwards. To make money blogging, first you must pick a topic you’re knowledgeable and passionate about. Find a reason why you want to blog on that topic (your passion). As you begin sharing your experience about your topic on your blog, your community will grow. There are, of course, ways to grow your tribe quickly, but if they aren’t interested in your content, they won’t become regulars. Once the content & community are in place, then you can start thinking about dollar signs — if that’s what you want. Some bloggers never concern themselves with monetizing their blogs. It’s a personal choice.
Back to the top two reasons for not blogging.
If you’re interested in blogging but don’t know how to get started, visit my new site On Blogging Well. There’s an entire step-by-step series about starting a blog. What about the “no time” thing? I write lots of blog posts each week. I usually do them in two or three sittings and schedule them to post when I want them to. I check my comments daily and interact with the readers. I probably spend about 5-6 hours a week blogging. Most people (maybe not you) spend more hours than that watching TV. My secret? I don’t watch TV!
I hope you will stop by On Blogging Well.